Non-fungible tokens (NFTs) have made their way into the world of sports, and more sporting entities are signing deals to explore this new technology
Sorare, one of the leading non-fungible token (NFT) companies in the world, has announced its partnership with Germany’s top football league, the Bundesliga. The partnership centres on creating NFTs for the German football league, including images and videos.
According to the terms of the deal, Sorare will allow fans, collectors and fantasy football players to play and trade with NFTs based on the top tiers of German football. The deal covers both Bundesliga and Bundesliga 2, the second tier of German football.
Sorare will also create NFT moments for the German football league for the first time. It will involve collectible video clips from Bundesliga and Bundesliga 2. The NFTs will be launched on the platform by next year.
Robert Klein, the CEO of Bundesliga International, said, “We are very happy to be partnering with such a dynamic and exciting company.” The Sorare team said they are thrilled to introduce NFT collections that capture the true beauty of German football.
This latest development is another important milestone for Sorare, who remains committed to partnering with the top 20 football leagues in the world. The NFT platform signed a similar deal with LaLiga, Spanish football’s top league.
By capturing the top 20 football leagues worldwide, Sorare intends to create NFTs for billions of fans across the world. The company, like other NFT platforms, has experienced massive growth in recent months.
Last month, Sorare raised $680 million from a Series B funding round and is using the funds to expand its presence in the sporting world. However, it faces stiff competition from the Canadian startup Dapper Labs, creator of the NBA Top Shots NFT platform.
Dapper Labs also signed similar deals with the Spanish LaLiga and the American National Football League (NFL). NFTs are becoming very popular in the sporting world, and the companies are expected to sign more partnerships with sports teams and leagues over the coming months.